Chesterfield is a brand of cigarette made by Altria. It was one of the most recognized brands of the early 20th century, but sales have declined steadily over the years. It was named for Chesterfield County, Virginia. Chesterfield is still being made today; it is still popular in Europe, but has been absent from U.S. advertising for many years. For many years Chesterfield cigarettes were produced by the Liggett & Myers Tobacco Company. In 1999, Liggett sold the L&M, Lark and Chesterfield brands to Philip Morris Companies Inc., now known as the Altria Group. Trivia - In a series of advertisements made many years before he took office former US President Ronald Reagan was a spokesman for Chesterfields. In one of them he is seen addressing cartons of cigarettes as Christmas gifts for "all my friends".
- Chesterfield sponsored the Chesterfield Supper Club NBC radio series and television series, hosted by Perry Como.
- In the 1940s, Leona Helmsley was a young model who appears in print ads for Chesterfield.
- In the 1960s, print ads for Chesterfield featured color photographs of four smokers from various walks of life with the headline "Chesterfield People: They like a mild smoke, but they don't like filters."
- In the mid 1980s, Chesterfield was the main sponsor of certain primetime American television series shown in Argentina, such as The A-Team and Miami Vice, and presented them as "The Chesterfield Hour," or something to that effect. Each show would start with a musical Chesterfield intro.
Ronald Wilson Reagan (February 6, 1911 – June 5, 2004) was the fortieth President of the United States (1981–1989) and the thirty-third Governor of California (1967–1975). Born in Illinois, Reagan moved to Los Angeles, California in the 1930s, where he was an actor, president of the Screen Actors Guild (SAG), and a spokesman for General Electric (GE). His start in politics occurred during his work for GE. Originally a member of the Democratic Party, he switched to the Republican Party in 1962, at the age of 51. After delivering a rousing speech in support of Barry Goldwater's presidential candidacy in 1964, he was persuaded to seek the California governorship, winning two years later and again in 1970. He was defeated in his run for the Republican presidential nomination in 1968 as well as 1976, but won both the nomination and election in 1980. As president, Reagan implemented bold new political and economic initiatives. His supply-side economic policies, dubbed "Reaganomics," included deregulation and substantial tax cuts implemented in 1981. In his first term he survived an assassination attempt, took a hard line against organized labor, and ordered military actions in Grenada. He was reelected in a landslide in 1984. Reagan's second term was primarily marked by foreign matters, namely the ending of the Cold War, the bombing of Libya, and the revelation of the Iran-Contra affair. The president had previously ordered a massive military buildup in an arms race with the Soviet Union, forgoing the strategy of détente. He publicly described the USSR as an "evil empire" and supported anti-Communist movements worldwide. He negotiated with Soviet General Secretary Mikhail Gorbachev, resulting in the INF Treaty and the decrease of both countries' nuclear arsenals. Reagan left office in 1989; in 1994 the former president disclosed that he had been diagnosed with Alzheimer's disease earlier in the year and died ten years later at the age of ninety-three. He ranks highly among former U.S. presidents in terms of approval rating. |
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