About
Movado
The art of Movado is the art of time. Since its founding
in 1881 by 19-year old entrepreneur Achille Ditesheim in the village of La
Chaux-de-Fonds, Switzerland, Movado has achieved a legacy of design innovation,
earning more than 100 patents and 200 international awards for artistry and
innovation in watch design and time technology.
Movado, meaning “always in motion” in the international
language of Esperanto, is the hallmark of some of the most famous timepieces
ever created: the 1912 Polyplan, its revolutionary, patented movement
constructed on three planes to fit a case curved to follow the wrist…the WWI
Soldier's Watch with its elegant, protective grill…the 1927 Ermeto, a
capsule-shaped pocket watch wound by the sliding motion of its case…the
innovative 1950's Kingmatic series of rotor-driven automatics…the Movado
Artist's Series by luminaries of 20th Century art…and the Movado Museum Watch
with its legendary dial.
Defined by a single dot at 12 representing the sun at
high noon, the Museum Watch dial is regarded as an icon of Modernism. It was
designed by Bauhaus-influenced artist Nathan George Horwitt in 1947. When
Horwitt's dial was selected for the permanent collection of the Museum of
Modern Art, New York, in 1960, it was the first watch dial ever awarded this
distinction. The name “Museum Watch” derives from this recognition. Today,
Movado watches are in prominent museums worldwide, and this legendary dial
distinguishes an entire collection of singular timepieces.
The Movado Boutiques extend the Movado brand philosophy
of design innovation beyond watches to a range of products for modern living.
Exclusive offerings include the proprietary and patented 114-facet Movado
Diamond™ jewelry collection, Movado's own modern 18K gold, diamond, sterling
silver and gemstone jewelry, signature pens, personal accessories, small
leather goods and unique gifts for the home, plus Movado clocks and fine Swiss
watches. Selections are highlighted in our seasonal catalogs. There are
currently 28 upscale Movado Boutique stores in major markets across the United
States.
Excellence in design. A dedication to Swiss
craftsmanship. The quest for technological innovation. The Movado philosophy as
valid in 2006 as it was in 1881. Always in motion, Movado proudly celebrates
125 years of artistry and innovation in design.