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BLACK ENTERPRISE MAGAZINE
JULY 2009
Your ultimate source for wealth creation
Who's hiring? 40,000 jobs now available & 40 best companies for diversity
contents
JULY2009 - VOLUME 39, ISSUE 12
FEATURES
WEALTH FOR LIFE
53 The Secret to Their Success
The Ward family makes money management a top priority By Jason Evers Roberson
56 School Daze
Getting a Ph.D. left Laquita Blockson with dizzying debt. Now, she seeks a financial plan to pay it all off
By Sheiresa McRae
POWER PLAYER
58 Taming a Wild Economy
TIAA-CREF CEO and former Fed vice chairman Roger Ferguson shares his views about the financial markets and prospects for an economic rebound By Alan Hughes
SMALL BUSINESS
62 Rules of Engagement
These days, to gain an increase in productivity and profitability, entrepreneurs must boost employee morale
By Ayana Dixon
40 WORKPLACE
EXECUTIVE SUITE A corporate leader offers advice on staying competitive through this economic downturn
MAKING CONNECTIONS How your personal brand can help your job
ACTION PLAN A Wall Street vet explains what it takes to effectively negotiate a deal
49 DIVERSITY WATCH
INDUSTRY WATCH What must be done to prepare African Americans for opportunities in STEM fields
88 ATTITUDE ENHANCEMENT The economy may
be stagnant, but to overcome it, you can't be
90 LIFESTYLE
PERSONAL PASSIONS How a finance professional found his dream job and is making it work
96 BACKTALK with James Pickens Jr.
BY ALEX JONES, HAYLEY MURPHY, RAINA+WILSON, RAMSEY SMITH
6 PUBLISHER'S PAGE
The dropout epidemic: A crisis of human capital
8 EXECUTIVE MEMO: A commitment to self-preservation
18 TALKING POINTS
Black girls 5O% more likely to be bulimic than white girls College-educated blacks hardest hit by unemployment Black colleges graduating fewer students
21 MONEYtSE
BANKING Why community banks are suddenly a big hit with consumers TOTAL RETURN Don't ask me where the markets are heading tomorrow. What I do know: Dollar-cost averaging doesn't require a crystal ball STOCK PICKS Portfolio manager Kenneth Holley sets his sights on foreign companies, looking for a combination of growth and value
30 SHOP SMART
CONSUMER LIFE Go from keeping up with the Joneses
to keeping up with your bills
B.E. REVIEWS Prepare for the future by keeping your finances in shape
33 ENTERPRISE 90 MAKING IT Realizing its niche, an ethnic haircare
company curls its focus to include others
BUSINESS OPPORTUNITIES Billions of dollars are available
in government contracting. Are you ready to do business? 96
38 TECH WATCH
TECH SOLUTIONS Linkedln helps members tap into their professional network
8"X10-1/2"
USED, GOOD CONDITION, WHITE LABEL COVERS ORIGINAL RECEIPIENT ADDRESS
98 PAGES
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