ALL THIS BUSINESS INFORMATION
FOR ONLY
A BUCK!!
(OR LESS!!)

 THE 25 MOST INNOVATIVE COMPANIES

MEXICO
WHY
BIG BUSINESS
IS STANDING
ITS GROUND

The McGraw Hill Companies
   APRIL 20, 2009
 BUSINESSWEEK


CONTENTS 001
002 THE BUSINESS WEEK
002 NEWS YOU NEED TO KNOW
006 BUSINESS OUTLOOK Jim Cooper says unemployment may hit 10%
009 NUMBERS The U.S. stock market's first-quarter funk
011        BTW Cushioning workweek cuts; Google's location-based ads; more
015 FACETIME Maria Bartiromo talks to
storied investor George Soros
019 NEWS
019    UNEMPLOYMENT Vast numbers of
    of laid-off part-time and contract
    workers are worsening the recession
022    CREDIT CRUNCH The struggle to
    jump-start securitization
026    BANKING Making mortgage-backed
    securities safer   
028    FIAT It's headed back to America.
    But is Chrysler the right partner?
030    FACEBOOK COO Sheryl Sandberg
    talks strategy
033    PROXY FIGHTS Companies find a
    new way to retain control
0341N DEPTH
034 MEXICO Why big business is standing its ground
040 JACK BOGLE'S LAST CRUSADE?
045 INNOVATION The 25 Most
ImInnovative Companies. Plus: Tata's vast R&D shop; Vodafone's new philosophy; P&G's talent factor; and more
063 WHAT'S NEXT
063 INFO TECH How Microsoft is
fighting back (finally)
065 INFO TECH Acer is burning its PC rivals with supercheap netbooks
066 STRATEGIES A Greenberg gains from the fall of AIG
068 MANAGING In-N-Out Burger's secret sauce
070 ENERGY The rise of Italy's ENI
072 RETAILING Why it's so hard to get e read on Amazon
074 GREEN BIZ Eco-friendly ballparks
076 MARKETING The payoff from
targeting Hispanics-14.
07/ PERSONAL BUSINESS
077 MONEY REPORT GM and junk; credit-card woes; defense stocks
078 RETIREMENT Saving for that second career
081 HOW TO PLAY IT: Mexico
082 INVESTING Read it and reap? The
latest crop of investment guides
083 INSIDE WALL STREET
015 OPINION
085 OUTSIDE SHOT Ram Charan on the next step to rescue the economy
088 BOOKS Nilekani: Imagining India
089 MEDIA CENTRIC Jon Fine wonders whether Twitter can make money
090 TECH & YOU Steve Wildstrom has issues with BlackBerry App World
092 FEEDBACK Readers are split on a    splitting General Motors
096 THE WELCHWAY Jack and Suzy give
Obama an "A" for leadership
094 COMPANY INDEX
APRIL 20, 2009 1 BUSINESSWEEK
1 DOLLAR


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