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While winless in the 2004 season, Harvick placed third in the most popular driver voting. He had fourteen top-ten finishes and finished fourteenth in points. In 2004, Harvick was again paired with another driver in the Busch Series, rookie Clint Bowyer. They combined for 1 win, 13 top-fives and 20 top-tens in the #21 Hershey's-sponsored car, with Reese's Peanut Butter Cups being promoted. Harvick drove the #29 ESGR/Coast Guard Busch car in the final race of the season at Homestead-Miami Speedway in the Ford 300, which he would claim his second win of the season. He finished 20th in the driver's standings. The #21 car finished fourth in the owner's standings.

In the 2005 season, Harvick's only Cup win came at the Food City 500 at Bristol Motor Speedway, despite starting towards the rear of the field. He won without the assistance of Crew Chief Todd Berrier, who was serving a four-week suspension for a rules violation. The following year, he continued driving the #29 car for Childress in the Sprint Cup Series. With General Motors' financial situation, GM Goodwrench cut back sponsorship, and was joined as primary sponsor for one-third (1/3) of the schedule by Hershey's, with various brands (primarily Reese's) on the car. In the Busch Series, Harvick was paired with Brandon Miller. Harvick and Miller combined for 3 wins, 15 top-fives and 19 top-tens to give the #21 its second fourth-place finish in the owner's standings. Harvick would also drive the #29 Reese's Chocolate Lovers Cup car to Victory Lane in the first "sweep" of his career on Monday, April 4, 2005 in the Rain-Delayed Food City 250 at Bristol Motor Speedway to go along with the Food City 500 win the day before, to give him a record fourth Busch Series win at the track (tying with Morgan Shepherd). Harvick finished 18th in the driver's standings.

Kevin Harvick awaiting Happy Hour prior to his win at Phoenix

In 2006, Harvick decided to run both of NASCAR's top two series full-time. He won his first Busch Series race of the 2006 season. He followed the win with a weekend sweep of the Busch Series and Sprint Cup races at Phoenix International Raceway. Later in the season, Harvick won the Sprint Cup race at Watkins Glen International.

On September 9, 2006, Harvick, only needing to finish 40th or better to clinch a spot in the chase, did better by slipping by Kyle Busch in turn four going into the final lap and holding onto the lead to win the Chevy Rock & Roll 400 at Richmond International Raceway. This was his third win of the season, and his second "sweep" of the season, having won the Emerson Radio 250 the night before. This allowed Harvick, along with teammate, Jeff Burton, their First berth, and First for Richard Childress Racing, in the Chase for the Sprint Cup. On September 17, 2006, Starting from the Pole, Harvick won the first race of the chase at New Hampshire International Speedway, in the Sylvania 300. He dominated the race and by winning, was able to take the lead in the point standings for the first time in his career.

Harvick (#21) during his 2006 Busch championship season

Harvick would have a substandard Chase run, falling to sixth in the point standings, until finishing third in Texas and following that up with another dominating performance in the Checker Auto Parts 500 at Phoenix International Raceway on November 12, 2006, winning the race, and moving into 3rd place in the point standings. At the season finale at Homestead-Miami Speedway, Harvick would finish fifth in the race and slip to fourth in the final standings to eventual 2006 NASCAR Sprint Cup Series champion Jimmie Johnson. In the Busch Series, Harvick would be scheduled to run all 35 races, with three different cars (#21, #33, #29) and two different teams, Richard Childress Racing and his own team, Kevin Harvick Incorporated. Harvick had 9 wins, 23 top-fives and 32 top-tens. He clinched the 2006 NASCAR Busch Series championship on October 13, 2006 at Lowe's Motor Speedway in the Dollar General 300. It was the earliest clinch of the championship ever in the Busch Series, locking up the title with four races to go. He ended the season with a record 824-point margin in the final standings.