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Ernie Ball
Poster for the John Petrucci / Dream Theater Guitar String Line. The poster measures roughly 13 inches wide by 17 inches tall. It was only sent to direct market stores that carried these guitar strings.
Ernie Ball Slinky Guitar String Sets are made from nickel-plated steel wire wrapped around tin plated hex shaped steel core wire. These strings are by far Ernie Ball’s the most popular, and produce well a balanced all around amazing sound!
Ernie Ball (1930 – September 9, 2004) was an American entrepreneur, musician, and innovator, widely acclaimed as a revolutionary in the development of guitar-related products. He began as a club and local television musician and small business entrepreneur, building an international business in guitars and accessories that would eventually gross US$40 million a year.
With the guitar-based rock revival of the 1960s, Ball noticed that beginning students were having difficulty playing the bestselling Fender #100 medium gauge strings, particularly in holding down the 29-gauge third string. He approached the Fender company with the problem, suggesting a lighter gauge but was rebuffed. Ball convinced a string manufacturer to make him custom sets with a 24-gauge third string, which he sold in his store.
It was the beginning of the Ernie Ball brand. Located not far from Hollywood, the store began to attract a large patronage of professional musicians, including The Beach Boys, Merle Travis, and The Ventures. Ball began to notice a trend with players who were increasingly discarding the sixth string and adding a banjo first string, resulting in an overall lighter gauge set. Again, he contacted Fender with a suggestion for a lighter set and was turned down. This time he continued the quest with Gibson who scoffed at the idea. So, once again he ordered from the manufacturer naming the product the Ernie Ball Slinky.
Slinky strings traveled the country with the pro musicians who used them and before long, Ball was receiving mail orders from individuals and stores. Still not a string company, he ordered separate strings in various sizes and displayed them in a makeshift case allowing musicians to experiment in creating their own sets. It took off, and in 1967 he sold the store and moved his string business to Newport Beach, California.
Today, Ernie Ball Slinkys advertise the guitarists who use these strings on the packaging. A sampling of these guitarists includes: Eric Clapton, Jimmy Page, Slash, Steve Vai, John Petrucci, Jeff Beck, Albert Lee, Buddy Guy, Angus Young, The Edge, James Hetfield, Kirk Hammett, Brad Paisley, Mark Hoppus, John Fogerty and Dave Navarro.
Perfect for any Ernie Ball / John Petrucci / Dream Theater / Guitar fan! ENJOY!
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