What is Axe?
Axe is a masculine, original, individual, cool and fun brand. Axe communication is always cheeky, irreverent and fun and it always surprises. Axe is all about seduction and the Axe essence is “Gives guys the edge in the mating game”.
Axe has great fragrances designed to make guys irresistible to women. Each year Axe launches new variants and the proposition around these variants keeps the brand fresh and exciting.