Item is the 1996 Oldsmobile Full-Line Auto Show press kit folder. Featured vehicles include Achieva, Ciera SL, Cutlass Supreme SL, Eighty Eight, LSS, Ninety-Eight Regency Elite, Aurora, Silhouette and the all new, next-generation Bravada SUV.
In a bit of a power struggle between then Oldsmobile General Manager John Rock and GM product management , Rock managed to keep the compact Bravada alive, although GM brass vowed to kill it. The result of this power struggle is that Bravada skipped the 1995 model year in anticipation of the all-new 1996 Bravada.
Bonus information includes Oldsmobile Centennial Plan, Safety and Advanced Technology, and The Oldsmobile Edge - Taking Care of the Customer.
Images with this press kit include 27 black & white glossy pictures and 27 color slides.
The condition of the materials is very good.
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