Item is the 1980 model comparision shopper brochure - "Facts Favor Ford". Produced as a Point-of-Sale piece for the nation's Ford Dealers, this booklet in 8-chapters calls out the competition by name in a point-by-point comparision.
Foreign and domestic challengers, Ford took aim to prove their 1980 models compared well, if not better to its competition. Ford takes on Toyota, Buick, Chevrolet, Oldsmobile, Dodge and Plymouth and isn't shy about price, fuel economy room and standard features comparisions.
This 11-page booklet is an interesting read -- especially if you want to find out how Ford viewed its Ford-brand models against the competition for the 1980 model year.
The overall condition of the booklet is very good.
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