Item is the 1981 Ford Light Truck Product Highlights booklet.  Produced by Ford for the local dealership‘s sales personnel, this 17-page booklet identifies the primary purchase motivations for all of the Ford Light Truck lines and shows how each meets these motivations. It also lists the main Ford advantages over leading competitive models. Ford Light Truck models featured include: Courier, F-Series, Bronco and Econoline. This is NOT a reproduction or reprint. This booklet was sourced from an active American Ford dealership. The overall condition of the booklet is very good. Printed in USA     9/80 Vol. No. 1PT 006

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