Item is the 1985 Ford Reference Guide to Competitive Truck Models.  Developed by the Heavy Truck Sales & Marketing section of Ford’s Truck Operations, this 60-page booklet was designed to give the Ford Heavy Truck sales personnel at the local dealership level the information needed when selling against the competition in the Class 6, 7 & 8 truck models. Under the theme “Competitive Knowledge is Selling Power”, the forward in the booklet continues - “Knowing what competition has to offer is a prerequisite in today’s heavy truck selling. The competitive models must be identified and evaluated before selling power can be applied effectively. This reference guide provides the pertinent data for all medium- and heavy-duty models offered by the major truck marketers.” This is an awesome reference book if you wish to compare and contrast the medium and heavy duty truck offerings of the 1985 model year. The overall condition of the booklet is very good. Printed in USA                  November 1984 Vol. 84-HTM-2L8

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