Item is the 1990 Ford Salesperson’s Source Book. Designed to be the literal assistant to the Ford Dealership salesperson, the 1990 Source Book had been significantly improved and expanded to provide the salesperson with one reference source for most information they would need.
In addition to being an exhaustive reference for the 1990 Ford passenger car and light truck line, it is also includes a self-quiz to help keep the staff sharp on the facts.
This book also allowed the factory to nudge the local dealership sales team to sell in specific ways - i.e. Ford’s PEP (preferred equipment packages) as well as warranty upgrades (Ford ESP).
If you need or want information on pretty much any aspect of the 1990 Ford brand passenger car or light truck line, then this is the book for you.
The overall condition of the notebook is good.
OPP006
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