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Item is the 1997 Mercury Tracer Product & Marketing Guide. Developed by Ford's Education & Training Department, this 32-page booklet is designed to educate the dealership sales personnel in the finer points of the Tracer for 1997.
This is a comprehensive look at the Mercury Tracer sedan and wagon. There is even a page on Selling to Women and the usual head-to-head and point-by-point comparisions to competitive vehicles.
The condition of the booklet is excellent.
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