Item is the 1998 Ford Competitive Preview booklet. Produced by the Ford Motor Company for its local dealership sales personnel, this unnumbered booklet is an overview of major competitive actions by segment for the 1998 model year. The information for this booklet was gathered from available published materials including newspaper articles, magazines and the internet.
Ford contends that the information was NOT verified by the individual automotive manufacturers referred to in the booklet. In fact, the automaker advises to consider this material as preliminary.
PLEASE NOTE: This is indeed at best a BASIC OVERVIEW and not a comprehensive coverage of product or changes in the American automotive marketplace for 1998.
Market segments featured in this booklet include: Full Size, Upper Middle, Lower Middle, Basic Small, and Small Specialty. There is a few paragraphs for what is called “Other Car Product Changes”.
Truck segments featured include: Minivans, Full Size Vans, Compact Sport Utilities, Full Size Sport Utilities, Compact Pickups and Full Size Pickups.
The overall condition of this booklet is good.
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