Item is the 1999 Mercury Cougar Competitive Selling Assistant booklet. Produced by Ford’s Education & Training Department for local dealership sales personnel, this small (7 x 4 ¼ - inch), 29-page booklet identifies the Cougar’s primary and secondary competitors and offers point by point “advantage Cougar”.
Primary competitors to the 1999 Mercury Cougar covered in this sales aid include: Mitsubishi Eclipse, Saturn SC1/SC2, and Dodge Avenger.
Secondary competitors as identified include Chrysler Sebring, Toyota Celica and Chevrolet Camaro.
Colorful and informative, dimensions and specifications start on page 22. It is a head to head comparison of both primary and secondary competitors.
If you love the 1999 Mercury Cougar and/or want to see how it stacked up against the competition, then you need this booklet.
The overall condition is good.
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