Item is the 2000 Ford Expedition/Excursion 2nd Quarter Marketing Strategy. Ever want to see just how an automaker and it’s dealers plan to sell more of a specific model? Well then, this colorful six-page document will offer a peek into the sales "bullpen" at the dealership.
Focused on Ford’s Cincinnati, Detroit, Kansas City, Southwest, California and Northwest Regions, the booklet outlines the current sales situation for these two large Ford SUVs as well as provide some competitive comparisons vs. the Chevrolet Tahoe and Suburban SUV models.
The booklet also discusses possible purchase/lease financing strategies that could be introduced to consumers deemed in the market for such a vehicle.
The final two pages are divided between the automaker’s planned marking efforts for the 2nd Quarter of 2000 and challenging dealers to develop their own marketing plans for both the Expedition and the Excursion.
Interesting reading…
The overall condition of the booklets are very good.
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