Item is the 2001 Lincoln Image Portfolio.  This oversized (13 x 9 ½ inch) spiral bound 41-page portfolio was developed by Ford’s Lincoln Mercury Division to assist American Lincoln dealers in creating a dealership facility worthy of the “Lincoln Premier Experience” that they were developing.

 

This Image Portfolio was designed to help a Lincoln dealership prepare to become certified in “Image for the 2001 model year”.  The guide, like the image requirements, focuses on four essential topics: Clean, Uncluttered, and Accessible Dealership Facilities; Customer Contact Personnel Appearance; Print Advertising; and Brand Signage.

 

Each section provides detailed descriptions of the specific criteria required for each of the four areas.  Also included are a number of photographs to give the dealership a better understanding of the various certification requirements.

 

The Lincoln Premier Experience is an initiative designed to help Lincoln become a stronger competitor in the premium luxury marketplace, and the Image certification requirements for the 2001 model year are an important part in establishing Lincoln as an enduring premium automotive brand.

 

This is NOT a reprint or reproduction!

 

The overall quality of the document is good.