Item is the Chevrolet Communication - Manage Time for Profit - March 1963. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1963 Chevrolet product line-up.
The theme for the March 1963 kit was Time Management, with tips from well known media celebrity Art Linkletter adding his “voice” on how to get organized.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Eight (8) Vinyl 33 1/3 rpm (long play) records.
2. Four (4) of the 4 x 9 ½ inch booklet about “The Comfort Steering Wheel - Its Construction and Operation - this nine page booklet is a complete reprint of the sound slide film of the same name.
3. Various time management tools and aids, including a weekly “Plan Your Action” worksheet by day.
4. Three copies of the 10 x13 inch, 39-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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