Item is the Chevrolet Communication marketing materials - December 1964. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1965 Chevrolet product line-up.
The theme for the December 1964 kit was “Chevy Vs. Pontiac, Plymouth and Rambler“ - equipping the local Chevrolet dealership salesmen with the information needed to sell against these other domestic makes.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Four (4) Vinyl 33 1/3 rpm (long play) records.
2. Four copies of the 10 x13 inch, 33-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
3. Miscellaneous small posters and sales aids that drive home this month’s subject.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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