Item is the Chevrolet Communication marketing materials - September 1963. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1964 Chevrolet product line-up.
The theme for the September 1963 kit was “Complete 1964 Product Training” - new cars, new trucks, new features.
Putting the facts together to make the sale through a variety of resources.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Six (6) Vinyl 33 1/3 rpm (long play) records.
2. Large poster - 42 x 34 inch “Chevrolet Salesmen Lead the Band” - poster of prizes galore than Chevrolet dealership salesmen could win for the 1964 model year.
3. Two copies of the 10 x13 inch, 21-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
4. Miscellaneous sales aids that drive home this month’s subject about Closing the sale.
5. Five (5) exterior paint palette flyers for the 1964 Chevrolet Passenger Cars - including Corvette and two-tone color availability.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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