Item is the Chevrolet Communication marketing materials - October 1963. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1964 Chevrolet product line-up.
The theme for the October 1963 kit was “Get Off to a Fast Start” . Putting the facts together to make the sale through a variety of resources.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Three (3) Vinyl 33 1/3 rpm (long play) records.
2. Large poster - 34x28 inch 1964 Product Feature Roster - a special, full-color poster showing the 1964 passenger car line-up and listing the outstanding features.
3. A six-page 13 x 20 inch brochure that compels the sales force to remember used cars “in the OLD there’s GOLD”.
4. Three copies of the 10 x13 inch, 29-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
5. Several miscellaneous sales aids that drive home this month’s subject.
6. Six 19-page “Servicing the 1964 Chevelle Power Steering Gear booklets.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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