Item is the Chevrolet Communication marketing materials - May 1964. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to sales aids designed to effectively close the sale.
The theme for the May 1964 kit was "Go for Yes!" - Providing a variety of materials designed to motivate the local Chevrolet dealership sales staff into greater sales.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Three (3) Vinyl 33 1/3 rpm (long play) records.
2. Three copies of the 10 x13 inch, 37-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
3. Miscellaneous small posters and sales aids that drive home this month’s subject.
SPECIAL NOTE: There are two copies of an oversized four-page flyer that preps the Chevrolet Salesman for the onslaught of the all-new 1964 Ford Mustang. The flyer covers 20 points, giving the salesman ways to sell against it and make the sale. Fasinating stuff to actually read about how Detroit was competing head to head in actuality.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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