Item is the Chevrolet Communication marketing materials - May 1965. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1965 Chevrolet product line-up.
The theme for the May 1965 kit was "Lock Up That Sale" - equipping the local Chevrolet dealership salesmen with the information needed make that sale. Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Four (4) Vinyl 33 1/3 rpm (long play) records.
2. Three copies of the 10 x13 inch, 33-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
3. Five small film containers of manual projection that went with the audio records - this is a RARE find since most of our monthly Chevrolet Communications kits in stock DO NOT have these!
4. Miscellaneous small posters and sales aids that drive home this month’s subject.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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