Item is the Chevrolet Communication marketing materials - June 1964. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to assist the Chevrolet dealership personnel to successful sales methods and techniques.
The theme for the June 1964 kit was "Motivate!" - Providing a variety of materials designed to motivate the local Chevrolet dealership sales staff into greater sales.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Four (4) Vinyl 33 1/3 rpm (long play) records.
2. Three copies of the 10 x13 inch, 33-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
3. Miscellaneous small posters and sales aids that drive home this month’s subject.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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