Item is the Chevrolet Communication marketing materials - December 1963. A professional service for Chevrolet Retail Management, this monthly box of product training and sales aids was designed to introduce the Chevrolet dealership personnel to the 1964 Chevrolet product line-up.
The theme for the December 1963 kit was “Selling Over Competition”.
Chevrolet packed this box (measuring 16x11x2 ¼ inches) full of sales aids and materials. Chevrolet used a variety of unique media for sales aids. The contents includes:
1. Audio - Four (4) Vinyl 33 1/3 rpm (long play) records.
2. Large poster - 45 x 35 inch “Step Up to Chevrolet’s Superiority - a point by point advantage by model to Chevy’s competition.
3. Large poster - 36 x 24 inch Chevrolet Positration wheel grip.
4. Two copies of the 10 x13 inch, 33-page booklet titled “Communication Central” that covers the actual sales techniques and vehicle delivery preparation needed by the dealership sales personnel. Produced by Chevrolet Retail Management, this was a monthly centralized source of ideas, techniques and Action Guides to strengthen the local dealership in sales and service through up-to-date in-dealership training.
5. Several miscellaneous sales aids that drive home this month’s subject.
6. Five Chevrolet Positraction brochures.
This is a rare find! This is the real deal, not a reprint or reproduction. As a result, some of the materials show a bit of its 49 years. The overall condition of the box and contents is good for its age.
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