Since 2002, Designs on Fitness, Inc. has been a purveyor of fitness advice for people of all walks. Founded as a personal training company offering both exercise and general dietary guidelines, we have recognized the growing need for a quick and healthy snack replacement to keep pace with the demanding schedules of our clientele.

 

       Lead by Rob Saint Laurent, M.Ed., an ISSA-certified master trainer, contributing health writer for SOCO Magazine of New England, and author of the Amazon.com book FitWorks!, with partner Eric Goodman, business graduate of Bentley University, former president of Vitatrition International dietary products and services, and a certified professional coach/CPC, DOF is the culmination of nearly twenty years of combined experience in the development of better individuals through healthier living.

 

       The introduction of our new product in January 2011 will help to fulfill a niche that many are sure to benefit. A first-of-its-kind, the 100% natural shake mix Lean Snack—The Ideal Lite Meal is designed as the perfect low-calorie snack replacement beverage for busy people concerned about losing or controlling their weight while maximizing energy and long-term health. Helping us fulfill this role, we’ve been working closely with Bentley University placing student marketing interns in social media and sales roles, with the aim of benefiting both the students and local economy as we grow with the help of their expertise. For this we were recently invited to sit on a sports marketing panel with the likes of Kraft, the Boston Celtics, and Converse Shoes in an effort to help graduating students prepare for today’s business environment.

 

       Thus far, the product has been steadily gaining the exposure it needs. “As we enter 2011, we will continue to find many more Americans in a struggle with their weight,” states Rob. “Work-life balance always presents a major challenge when trying to stay on a healthy eating regimen, with snacking a particularly troublesome area that I’ve witnessed with so many of my own clients over the years. Today’s professional who works full-time and is busy with kids, friends, etc. is faced with a daunting task when it comes to taking proper care of her/his own self. What we’re providing is a 100% natural ‘tool’ to help these consumers discipline their eating habits and give them a decisive edge in reaching their goals. In unison with the product’s unique fat-burning qualities, they’ll have a much easier time managing their waistline.”