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Sony Alpha A380 SLR camera :
Incredible images are now within everyone's reach, even if you've never
picked up a digital SLR before. Sony expands the Alpha family with the
A380. The Sony Alpha 380 has been styled for comfortable handling.
Control layout on the Sony Alpha A380 has been revised with fewer
buttons, so even first-time DSLR users don't need to feel intimidated
by the creative options on offer. Confused by photo jargon? Help is at
hand with a friendly new interface on the camera's clear, bright
2.7-inch LCD screen. Choose from any of six Scene Selection modes that
adjust settings to suit any subject. The on-screen Help Guide explains
your selection, complete with a sample image to demonstrate the results
you'll achieve.
Sony A380 DSLR camera
• 14.2 megapixels and 2.7-inch tilt LCD
• Compact, stylish body for light, comfortable handling
• Quick AF Live View with tilt LCD for freestyle shooting with fast, accurate autofocus
• On-screen Help Guide and Graphic Display simplifies operation
• SteadyShot INSIDE image stabilisation for crisper handheld shots with any A lens
• HDMI output and BRAVIA Sync for easy connection with BRAVIA TV
Sony A380 digital SLR camera
It can also be tricky understanding the relationship between shutter
speed and aperture. The unique new graphical display on the Sony A380
shows clearly how your chosen exposure settings will affect the final
picture. Despite the friendly styling and compact size of the Sony
Alpha 380, the new SLR camera doesn´t compromise on the picture
quality, responsive shooting and advanced creative options prized by
DSLR enthusiasts.
Sony Alpha 380 features a 2.7 Tilt LCD screen
The Sony A380 features Quick AF Live View for responsive 'freestyle'
shooting that keeps pace with what's happening around you. This unique
Sony system combines the benefits of live image preview with speedy and
accurate autofocus, even with moving subjects. Now even brighter for a
clear view when you're framing shots in daylight, the 2.7-inch LCD
screen tilts up or down over an extended angle range, increasing
options for comfortable shooting in any position.
Sony A380 boosts a BIONZ image processor
Imaging quality is superb, thanks to the APS-C sized CCD sensor working
in harmony with the BIONZ image processing engine found on other Alpha
cameras. You'll enjoy flawless, detail-packed pictures with low noise,
even when you're shooting handheld. The powerful BIONZ processor is
also key to the new cameras' speedy responses, allowing continuous
shooting at up to 2.5 fps (2 fps in Live View mode). A new self-timer
drive mode on the Sony Alpha A380 grabs a quick burst of 3 or 5 frames,
cutting the chances of spoiled portraits and groups shots when someone
blinks at the wrong moment.
Sony A380 supports Alpha lenses
Like every other Sony Alpha camera, the Sony A380 features SteadyShot
INSIDE for clearer pictures when you're shooting handheld. Sony's
in-body image stabilisation corrects for camera shake whenever you
don't have a tripod handy. Best of all, the Sony Alpha 380 works with
the complete family of Alpha interchangeable lenses - so there's no
need to invest in bulky, image-stabilised optics.
Sony A380 equipped with D-Range Optimiser
For even better looking pictures, a newly-enhanced D-Range Optimiser
intelligently adjusts exposure values in scenes containing very bright
image areas and deep contrasting shadows. You'll see the difference
with beautifully-exposed results, even in tricky against-the-light
shooting situations.
Sony Alpha A380 supports HD Ready TV
The Sony A380 connects to any HD Ready TV for a detail-packed
big-screen view of your photos. PhotoTV HD support ensures even
better-looking still image reproduction on compatible BRAVIA models. In
an Alpha first, BRAVIA Sync compatibility now allows control of
slideshow and other camera playback functions in comfort using your TV
remote. Alternatively, slip out the camera's optional Memory Stick to
share and enjoy your images with a growing range of other HD viewing
possibilities - from Vaio and PlayStation3 to digital photo frames and
photo printers by Sony. For maximum convenience, the Sony ?380 accepts Memory Stick PRO Duo and Memory Stick PRO-HG Duo media as well as SD / SDHC format memory cards.
Sony Alpha SLR accessories
There's a growing range of beautifully designed Alpha system
accessories to help you get more from your DSLR camera. These include a
choice of affordable, compact new lenses, including two telephoto zooms
plus macro and portrait models. They're joined by the HVL-F20AM, a slim
and light external flash that supplements your Alpha camera's built-in
pop-up flash.
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