posted on September 22, 2000 02:41:52 PM
I have several Woman's Day magazines from 1953. The covers are missing, but they have some wonderful ads. Any advice on the best way to cut these out, and which ads are the best to sell? There are some for products that are no longer made. Are those worth anything? Also, there are some great ones for campbell soup but they are not full page ads. Do you cut out just the ad or include the whole page? Any help would be greatly appreciated. Thanks!
Kathy
posted on September 22, 2000 03:56:49 PM
I buy old ads. When I have received them I usually get the entire page. Not sure why except that there were no other ads on the pages. Also sending the whole page shows the buyer that it is the actual ad and not a repo. I guess I would send the whole ad....it is easier than cutting out ads one by one (and I am not good at cutting...I would ruin at least one ad...I just know it).
The ads usually come with cardboard around it and sealed with Saran Wrap and put into an envelope or a priorty flat box. I hope I helped a little.
Oh I have no idea what are the best selling ads. But I collect Bra and girdle ads from the 40's and 50's. A friend collects car ads. I would guess that cigarette ads sell well too. You should check the closed auctions on ebay to see what sells the best.
[ edited by carinibaby on Sep 22, 2000 03:58 PM ]
posted on September 22, 2000 04:03:57 PM
When I ship prints (and I guess ads would go the same way) I slip it into a baggie (Glad Bags are good), fold the top over, then tape this to a sheet of cardboard. Then slip this into a flat priority box UNOPENED, still flat. Tear off the box tape so it seals, then add 4 staples each end.
Good way to ship flat paper items, even thin magazines or booklets.
posted on September 22, 2000 05:35:16 PM
Carefully take the magazines apart before separating the ads out.
Cut white posterboard-thickness cardboard (or buy from comics store) to slightly larger-than-ad size. Place ad on the board, then either place inside a magazine bag or wrap carefully with plastic wrap fastened at back.
All kinds of ads sell--I've had good luck with old pen, watch, radio, & car ads. When you list, describe any faults in the ad. And try listing in corresponding spots--for instance, pen ads do well in the pen section under collectables.
When you mail out, sandwich your ad (in it's board & wrap) between cardboard before placing in mailer.
Browse through the ad section under collectibles to see what kinds of prices people are starting their ads at.
posted on September 22, 2000 05:46:55 PM
I have been trying to sell old ads with out a lot of luck but make sure you take the staples out of the mag frist I send the whole page in an envelope the size of the ad with crad board to prevent as much wrinkleing as I can.
the plastic is a nice touch to keep dampness out. dont laminate your ads I did a few this way it protects nice but most collectors dont like them this way.
as far as priceing I price most ads low in the $2 range but I have had some newer ads sell for far larger $$ ammounts even newer ads Titanic ads for the movie and video release for some reason brought lots of money these were the ones I figured would never sell being so new.
posted on September 22, 2000 05:53:51 PM
I have sold some old magazine ads. Not alot, but I found that old car, Breck shampoo, china patterns or related pottery ads did well. I sent the ads with a cardboard back in a plastic bag. Then I put the ads in a photo cardboard mailer. I had picked up some good advice that the photo cardboard mailers were hard to fold. I sent alot of ads this way and never had any folded or damaged. And I sent alot of them to international customers. Oh, I forgot to add that I cut the ads out of the magazine with an exacto knife. I just cut as close to the spine of the magazine as possible. It worked for me.Good Luck!!
[ edited by jenileigh on Sep 22, 2000 05:55 PM ]
posted on September 22, 2000 06:29:57 PM
I have an ID set up on Yahoo where I sell mostly old ads (1940 to 1950). I currently have close to 100 auctions running there (Jozidoll if you want to go look).
I take my magazines apart by removing the staples in the binding. Then I carefully tear each page off. I cut out almost every ad, choosing the ads that I like best when they are very close or back to back.
I cut each ad off the page with scissors, leaving a 1/2 inch border from the ad itself so that my cutting won't interfere with framing or laminating the piece. I then divide my ads into categories: Food, household, appliances, decor, paint & wallpaper... etc and I list everything from a category at the same time, so an interested buyer will be able to purchase more than one auction.
I start ALL full-page ads at $2 and anything smaller I start at $1. Mine are all First-Bid-Wins over there as I like to be able to move the stuff relatively quickly.
The type of ads that hve done well for me are flooring, household products- Saniflush, Bon Ami, Windex, some appliances & furniture, dishware- Lenox, Pyrex and pottery- Roseville, Seth Thomas clocks, some car ads, food & soft drinks.
I am still struggling with packing as there are not many choices locally and I can't affort to spend $50 US on a bulk order of shipping supplies. For my full page ads, they fit perfectly in a large GLAD all purpose clear plastic storage bag. I fold the end over and tape the bag to a piece of corrugated cardboard, that my hubby cuts to size. I tape 5 popsicle sticks to the back of the board to keep it from being bent. The entire thing fits into a #5 padded mailer from Staples.
The 4x12 inch ads are trickier. Same plastic bag, smaller cardboard, wrap a 12x12 sheet of bubble wrap around it and wrap all with brown craft/shipping paper.
I have an assortment of envelopes for the ads that are smaller than this. I stil put them on cardboard but I use comic boards instead, and I still seal it all in plastic.
My shipping price is lower based on the size of the ad.
posted on September 23, 2000 12:56:00 PM
How do you know whether to take ads out? I have about 50 American Rifleman mags from the 60's. They have a lot of gun ads, but would the whole magazine sell? They are all in good condition.
posted on September 23, 2000 01:42:48 PM
As a dealer in old magazines and advertising for over 30 years, I'll tr to impart some knowledge I have gained through trial and error as well as asking questions and seeking advise.
First, I would like to point out that the choice of plastic wrap, or bags is of great importance. Just because a wrap, or bag is FOOD SAFE, does not mean it is PAPER SAFE. Food wraps are the most dangerous for paper items. They are made of an oil that will leech out, and stain or tone the print. Many call it acid-free, but the most important is that the oil does not seep out and cause this discoloration.
There are many reputable companies selling plastic bags suitable for temporary storage (a few years) of paper items. For more permanent storage, Mylar is the plastic of choice. It is definitely acid-free and non-leeching.
Buy bags that are larger than the ads.
Next, to address how to take the ads out:
If there are staples, remove them as this allows the entire page to show including all the margin. If no staples, then carefully removing with a SHARP razor or Xacto knife will be OK.
Do not trim the ad (even if there are edge tics)! If the buyer has the idea to frame it, and there is none (or very little) border, it means that there will be image loss once in the mat or frame. Knowledgeable buyers will not purchase these kind of ads.
How to store:
There a lot of places to buy cardboard for backing. Obviously acid-free is the best thing to use. But, white, clay-coated will suffice for temporary storage.
Definitely do not use uncoated cardboard backing, as the acid will leech out of these very quickly. This will also result in spotting or toning on the page in question.
Cut the cardboard 1/8" smaller than the bag the tear sheet will be stored in. This will make for a tighter fit, and have a much neater appearance.
Lastly, in shipping the ad, the Priority boxes are a good idea. However, I find it is a good itdea to also cut two pieces of corregated cardboard and sandwich the ad in between both, then place the whole inside the flattened box.
Why? Well, I have received items inside the flattened Priority boxes where the box was bent in transit, and of course, the contents were damaged.
Nothing upsets the consumer more than receiving an item damaged, even if it is insured. They bought your item because they wanted it. If it is damaged, they not only do not have the item they wanted, but they now have the hassle of deaing with the USPS.
posted on September 23, 2000 03:38:21 PM
I'm trying to figure out what to do with a bunch of Life magazines from the 60's. They have great ads, but they are too big to fit in my magazine bags, any suggestions for the large Life mag ads?
What about mailing tubes?
[ edited by kerrydaway on Sep 23, 2000 03:39 PM ]
[ edited by kerrydaway on Sep 23, 2000 04:36 PM ]
posted on September 23, 2000 10:17:51 PM
kerrydaway:
Try Bags Unlimited. Their Lobby Card bags are about perfect (11-1/4" X 14-1/4" w/ a 2" flap) for the earlier Life mags (or any others of that size).
They have an 800 number, but I don't have it handy.
Good luck.
posted on September 24, 2000 07:49:37 PM
Paulstar:
Polypropylene is the key word for storage bags. Most all bags by companies (including the one I mentioned above) that sell to our industry are made from 100% PolyPro.
However polypro bags are still only good for short term storage. For long term, you need mylar.
Along with most kitchen wrap, polyethelyne bags are definitely the ones to stay away from. They also leech oils.
Note also: I am not endorsing that company, I use them because of convenience and reliability.
