posted on May 12, 2003 04:03:11 PM new
I believe that ebay clears all of the ebay mentions before allowing the use of their name.
There was an article about how much companies like Coca-Cola pay to have their product seen in a movie. I wouldn't be surprised to hear that ebay paid big bucks to Disney to have the their name used in the movie.
posted on May 12, 2003 10:26:59 PM new
Someone wrote: "I believe that ebay clears all of the ebay mentions before allowing the use of their name."
Ummm, you don't eBay's permission to user their name. There are certain things you can't do with eBay's name (use it to sell a competing product, for example), but using the word "eBay" in a movie doesn't require eBay's prior permission. Studio lawyers might ask for it to be on the safe side. Like in "Castaway," they asked for permission to use FedEx, but that included all their logos, and was central to the story. And AOL asked AOL to use the phrase, "You've got mail," for that movie, since it prominently featured AOL logos and such. But just mentioning a company doesn't require permission.
If I was ebay I'd pay Disney at least $100,000 for the mention.