posted on May 29, 2003 11:56:06 AM new
I was browsing through some of the competitions auctions... and ran accross a seller who has a great way to link his auction items to his eBay store. Rather then just having a link that takes you to the store... he has a link that takes you the store with an automatic search field filled out.
For example... lets say you sell watches.... You might have 100's of listings divided between your stores and auctions... but only say 10% of them are Rolex. If you had a link just to your eBay store... many of your rolex watches could get buried under the other listings. BUT, you could have a link to your eBay store in your listing that says "Click here for all my Rolex Watches". You could have it link to the html for a search of the Rolex Watches in your store. Then, your customer wouldn't have to look through all your items (unless they wanted to).
I think it's a great way to promote your stores... and I think I'll be using it soon in my auctions. I hope this helps some others as well!
posted on May 29, 2003 01:21:35 PM new
When we had a store, we used to use that all the time. However, the results were not as expected. We still had bidders paying higher auction prices rather than clicking on the store search link and use a BIN for an identical item at a cheaper price. Every now and then, it worked as we wanted it to, however, not as much as anticipated.