posted on March 23, 2001 11:50:36 AM newDakkan Abbe was watching an NBA game on television when an idea came to him: What if players had corporate logo tattoos that were visible when TV cameras zoomed in for closeups?
So Abbe, president of the New York-based Fifty Rubies Marketing, said he approached the NBA Players Association to find out whether there was anything to stop him from making basketball stars into human billboards.
He's since sought to pair players with corporations, creating a stir at the league office, which disapproves of the plan.
posted on March 23, 2001 06:03:39 PM new
I guess if people are already co-opted by TV charactors, comic book charactors and all other forms of media, then what's the difference?
Selling out is selling out.
posted on March 23, 2001 06:26:19 PM new
Maybe the executives should be the ones to be tatooed so they don't change the name of the company every couple years and scrap logos that have been around for decades.
